The New Media Mentors Digital Academy is a program designed to address the needs of organizations with varying budgets, experience and capacity. The Academy covers the most important aspects of successful digital campaigns, based on our experience in the field.
The program is based on the principle that using new media such as email, social media and social action technology effectively is key to an organization’s success both on and offline. New Media Mentors' “learning by doing” model insures the adoption of new knowledge and skills.
The Academy is comprised of one-month courses. Each course includes:
- Three virtual interactive group workshops.
- Three 1:1 mentoring sessions.
- Downloadable worksheets and templates.
Register now or click the links below for more info about each course.
Digital Fundamentals & Best Practices
This course is designed to give campaigners a solid foundation for digital organizing, encompassing best practices for using email, Facebook, Twitter and their website for digital mobilization. Learn more or register.
Every groups needs to find the resources to be sustainable. This course is designed to make fundraising programs more robust. Learn more or register.
This course is designed to turn digital campaigners into digital leaders. This is a chance to work with a mentor to grow your digital leadership skills. Learn more or register. Learn more or register.
Each Digital Academy course includes three interactive 60-minute group workshops. Group workshops are scheduled for specific dates, but recordings will be made available to students who aren't able to make it to the live session(s).
Each course includes three 50-minute 1:1 sessions with a mentor. This is an opportunity to connect with a mentor via video chat and get feedback, ask questions, etc. We recommend that students schedule their 1:1 sessions within a few days of the group sessions (and before the next group session).
Each course includes downloadable tools designed to make it easier for students to implement what they've learned.
Digital Academy courses are led by the following mentors:
Tanya Tarr is a Senior Mentor with New Media Mentors, supporting change for organizations so that they can change the world. She has worked in electoral and union campaigns for 15 years, most recently as Director of Legislative and Political Mobilization for the Texas American Federation of Teachers. Tanya is a graduate of Carnegie Mellon University and the Heinz Graduate School of Public Policy and Management, with a Master of Science in Performance Measurement.
Melissa Foley is the Director of Training and Mentoring for New Media Mentors and Netroots Nation. In addition to mentoring, Melissa oversees the 45+ trainings offered at the annual Netroots Nation convention. Prior to joining New Media Mentors, she worked as a senior member of the online communications team at Al Gore’s Alliance for Climate Protection and as Director of Marketing and Operations for a web-based social enterprise. Melissa holds an MBA from Pepperdine University, and a BA from UC San Diego.