This course is designed to give campaigners a solid foundation for digital organizing, encompassing best practices for using email, Facebook, Twitter and websites for digital mobilization. In this course, we’ll review how to:
- Get the most out of building and segmenting email lists, and boost action rates with techniques like simple A/B testing
- Review the latest smart tactics for optimizing organic reach on Facebook, as well as paid reach options
- Learn time-saving methods to turbo charge Twitter use, as well as demystify Twitter Analytics
- Examine fundamental ways to increase Search Engine Optimization and strengthen landing pages for your website
- Bring all elements together in a comprehensive, cross-channel approach that amplifies each platform
This course includes three interactive 60-minute group workshops. Recordings will be made available to students that aren't able to make it to the live session(s). Group workshops are scheduled for the following dates.
Tue, 3/28/2017, 2pm EST: Email Best Practices & A/B Testing
Tue, 4/4/2017, 2pm EST: Social Media Best Practices & Advanced Organizing Techniques
- Tue, 4/11/2017, 2pm EST: Facebook Ads, SEO & Cross-Channel Approach
The course includes three 50-minute 1:1 sessions with a mentor. This is your opportunity to connect with a mentor via video chat and get feedback, ask questions, etc. We recommend that students schedule their 1:1 sessions within a few days of the group sessions (and before the next group session).
This course includes the following downloadable resources:
Campaign Planning Template: This fully customizable template makes it easy to plan strategic, effective campaigns quickly, measure results, and learn from their work over time.
A/B Testing Template: This fully customizable template allows users to track A/B test results over time.
- Search Engine Optimization Tips Sheet: This checklist of SEO basics makes it easy to keep SEO in mind every time you create a new webpage or edit an existing one.
This course will be led by the following mentors:
Tanya Tarr is a Senior Mentor with New Media Mentors, supporting change for organizations so that they can change the world. She has worked in electoral and union campaigns for 15 years, most recently as Director of Legislative and Political Mobilization for the Texas American Federation of Teachers. Tanya is a graduate of Carnegie Mellon University and the Heinz Graduate School of Public Policy and Management, with a Master of Science in Performance Measurement.
Melissa Foley is the Director of Training and Mentoring for New Media Mentors and Netroots Nation. In addition to mentoring, Melissa oversees the 45+ trainings offered at the annual Netroots Nation convention. Prior to joining New Media Mentors, she worked as a senior member of the online communications team at Al Gore’s Alliance for Climate Protection and as Director of Marketing and Operations for a web-based social enterprise. Melissa holds an MBA from Pepperdine University, and a BA from UC San Diego.