This course is designed to turn digital campaigners into digital leaders - a chance to work with a mentor to grow your digital leadership skills. In this digital course we’ll break down how to:
Develop a strategy to ensure that your digital work is aligned with your organization’s goals
Build measures and metrics that help you evaluate your work
Be accountable to executives and tell the story of your work in a way that resonates with them
Evaluate and justify your budget to superiors, and be able to request more budget for future projects
Use ROI to evaluate paid list growth, advertising, etc.
- Structure an online team to maximize your organization’s success
This course includes three interactive 60-minute group workshops. Recordings will be made available to students that aren't able to make it to the live session(s). Group workshops are scheduled for the following dates.
Tue, 5/23/2017, 2pm EST: Defining Leadership & Intro to Strategy
Tue, 5/30/2017, 2pm EST: Measuring Success & Telling The Story of Your Work
- Tue, 6/6/2017, 2pm EST: Evaluate Your Budget, ROI & Team Structure
The course includes three 50-minute 1:1 sessions with a mentor. This is your opportunity to connect with a mentor via video chat and get feedback, ask questions, etc. We recommend that students schedule their 1:1 sessions within a few days of the group sessions (and before the next group session).
This course includes the following downloadable resources:
Campaign Planning Template: This fully customizable template makes it easy to plan strategic, effective campaigns quickly, measure results, and learn from their work over time.
Digital Roadmap Template: This fully customizable template makes it easy to create strategic plans for work taking place over 6-12 months or more.
Calculating ROI Worksheet: This worksheet includes step-by-step instructions for calculating ROI, a template for comparing ROI over time, as well as tips for organizers focused on acquiring active supporters vs dollars donated.
This course will be led by the following mentors:
Tanya Tarr is a Senior Mentor with New Media Mentors, supporting change for organizations so that they can change the world. She has worked in electoral and union campaigns for 15 years, most recently as Director of Legislative and Political Mobilization for the Texas American Federation of Teachers. Tanya is a graduate of Carnegie Mellon University and the Heinz Graduate School of Public Policy and Management, with a Master of Science in Performance Measurement.
Melissa Foley is the Director of Training and Mentoring for New Media Mentors and Netroots Nation. In addition to mentoring, Melissa oversees the 45+ trainings offered at the annual Netroots Nation convention. Prior to joining New Media Mentors, she worked as a senior member of the online communications team at Al Gore’s Alliance for Climate Protection and as Director of Marketing and Operations for a web-based social enterprise. Melissa holds an MBA from Pepperdine University, and a BA from UC San Diego.