Course Description

This course is designed to turn digital campaigners into digital leaders. In this digital course we’ll break down how to:

  • Develop a strategy to ensure that your digital work is aligned with your organization’s goals

  • Build measures and metrics to help you evaluate your work

  • Be accountable to executives and tell the story of your work in a way that resonates with them

  • Evaluate and justify your budget to superiors

  • Use ROI to evaluate paid list growth, advertising, etc.

  • Structure an online team to maximize your organization’s success

Group Workshops

This course includes three interactive 60-minute group workshops. Recordings will be made available to students that aren't able to make it to the live session(s). Group workshops are scheduled for the following dates.

  • Tue, 5/23/2017, 2pm EST: Defining Leadership & Intro to Strategy

  • Tue, 5/30/2017, 2pm EST: Measuring Success & Telling The Story of Your Work

  • Tue, 6/6/2017, 2pm EST: Evaluate Your Budget, ROI & Team Structure

1:1 Mentoring

The course includes three 50-minute 1:1 sessions with a mentor. This is your opportunity to connect with a mentor via video chat and get feedback, ask questions, etc. We recommend that students schedule their 1:1 sessions within a few days of the group sessions (and before the next group session).

Downloadable Tools

This course includes the following downloadable resources:

  • Campaign Planning Template: This fully customizable template makes it easy to plan strategic, effective campaigns quickly, measure results, and learn from their work over time.

  • Digital Roadmap Template: This fully customizable template makes it easy to create strategic plans for work taking place over 6-12 months or more. 

  • Calculating ROI Worksheet: This worksheet includes step-by-step instructions for calculating ROI, a template for comparing ROI over time, as well as tips for organizers focused on acquiring active supporters vs dollars donated.


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course Mentors

This course will be led by the following mentors:

Tanya Tarr

Tanya Tarr is a Senior Mentor with New Media Mentors, supporting change for organizations so that they can change the world.  She has worked in electoral and union campaigns for 15 years, most recently as Director of Legislative and Political Mobilization for the Texas American Federation of Teachers. Tanya is a graduate of Carnegie Mellon University and the Heinz Graduate School of Public Policy and Management, with a Master of Science in Performance Measurement.

Melissa Foley

Melissa Foley is the Director of Training and Mentoring for New Media Mentors and Netroots Nation. In addition to mentoring, Melissa oversees the 45+ trainings offered at the annual Netroots Nation convention. Prior to joining New Media Mentors, she worked as a senior member of the online communications team at Al Gore’s Alliance for Climate Protection and as Director of Marketing and Operations for a web-based social enterprise. Melissa holds an MBA from Pepperdine University, and a BA from UC San Diego.