Every group needs to find the resources to be sustainable. This course is designed to make fundraising programs more robust. In this digital course we'll break-down how to:
- Plan for online fundraising, including developing goals and writing a fundraising plan
- Figure out which tactics are right for your organization, and examine both proven and experimental options
- Squeeze every dollar possible out of your campaigns, using best practices, segmentation, a/b testing and tracking
This course includes three interactive 60-minute group workshops. Recordings will be made available to students that aren't able to make it to the live session(s). Group workshops are scheduled for the following dates.
Tue, 4/25/2017, 2pm EST: Planning, Benchmarking & Designing Your Fundraising Campaign
Tue, 5/2/2017, 2pm EST: Choosing The Right Tactics
- Tue, 5/9/2017, 2pm EST: Optimizing Your Campaign
The course includes three 50-minute 1:1 sessions with a mentor. This is your opportunity to connect with a mentor via video chat and get feedback, ask questions, etc. We recommend that students schedule their 1:1 sessions within a few days of the group sessions (and before the next group session).
This course includes the following downloadable resources:
Fundraising Campaign Planning Template: Students will be able to use this template as a guide when planning their campaigns. The template helps students identify goals, consider which tactics to spend more/less time on, and plan for measuring success upfront.
- Fundraising Tips Sheet: This detailed checklist includes tips for using time saving techniques, finding relevant content, and doing testing to maximize the dollars your campaign brings in.
This course will be led by the following mentors:
Tanya Tarr is a Senior Mentor with New Media Mentors, supporting change for organizations so that they can change the world. She has worked in electoral and union campaigns for 15 years, most recently as Director of Legislative and Political Mobilization for the Texas American Federation of Teachers. Tanya is a graduate of Carnegie Mellon University and the Heinz Graduate School of Public Policy and Management, with a Master of Science in Performance Measurement.
Melissa Foley is the Director of Training and Mentoring for New Media Mentors and Netroots Nation. In addition to mentoring, Melissa oversees the 45+ trainings offered at the annual Netroots Nation convention. Prior to joining New Media Mentors, she worked as a senior member of the online communications team at Al Gore’s Alliance for Climate Protection and as Director of Marketing and Operations for a web-based social enterprise. Melissa holds an MBA from Pepperdine University, and a BA from UC San Diego.