In a world where digital media use is maturing, it’s time to revisit the ladder of engagement and give it a reboot. In this project-focused digital course, we'll break-down how to:
- Foster online growth and develop offline leadership
- Develop a meaningful definition of “engagement,” and a system for measuring it
- Outline and operationalize your own ladder of engagement
- Integrate the ladder of engagement into the organizing you do every day
This course includes three interactive 60-minute group workshops. Recordings will be made available to students that aren't able to make it to the live session(s). Group workshops are scheduled for the following dates.
Tue, 2/14/2017, 2pm EST: Intro to Ladder of Engagement & Designing Your Own Ladder
Tue, 2/21/2017, 2pm EST: Audience Segmentation, Assessing Your Audience & Designing Actions
- Tue, 2/28/2017, 2pm EST: Moving Supporters Up The Ladder & Evaluating Over Time
The course includes three 50-minute 1:1 sessions with a mentor. This is your opportunity to connect with a mentor via video chat and get feedback, ask questions, etc. We recommend that students schedule their 1:1 sessions within a few days of the group sessions (and before the next group session).
This course includes the following downloadable resources:
Ladder of Engagement Worksheet: Students will use this fully customizable worksheet to define their audience segments, think through what motivates each segment to take action, quantify each segment, and brainstorm ways to move supporters up the ladder.
This course will be led by the following mentors:
Tanya Tarr is a Senior Mentor with New Media Mentors, supporting change for organizations so that they can change the world. She has worked in electoral and union campaigns for 15 years, most recently as Director of Legislative and Political Mobilization for the Texas American Federation of Teachers. Tanya is a graduate of Carnegie Mellon University and the Heinz Graduate School of Public Policy and Management, with a Master of Science in Performance Measurement.
Melissa Foley is the Director of Training and Mentoring for New Media Mentors and Netroots Nation. In addition to mentoring, Melissa oversees the 45+ trainings offered at the annual Netroots Nation convention. Prior to joining New Media Mentors, she worked as a senior member of the online communications team at Al Gore’s Alliance for Climate Protection and as Director of Marketing and Operations for a web-based social enterprise. Melissa holds an MBA from Pepperdine University, and a BA from UC San Diego.