Digital Best Practices
What every organizer and communicator Needs to know
This course is designed to give campaigners a solid foundation for digital organizing and communications, encompassing best practices for using email, social media and websites. It is a must for anyone in digital, organizing, communications and fundraising departments. In this course, we’ll review how to:
Write emails your list will want to open
Grow your email list and engagement
Optimize Facebook, Twitter and Instagram content for organic reach
Understand social media advertising
Demystify social media analytics
Develop a strategy for hashtags
Strengthen your landing pages
Bring all elements together in a comprehensive, cross-channel approach that amplifies each platform and saves you time
Can't join us live? All sessions are recorded. You can view each webinar on your own time
The course also includes three 60-minute 1:1 sessions with a mentor, to be scheduled by the student (instructions will follow registration).
2021 Dates
Every other Thursday at 1pm ET:
Nov 18, Dec 2, Dec 16.
Private coaching sessions will be scheduled between the students and mentor on the weeks between the webinars.
Eligibility: We work with a broad range of groups fighting to make the world a more equal, fair and just place. On rare occasion we may have a conflict of interest that might prevent us from working together. We do not train consultants or businesses.
Registration
Or contact us if you have other questions.
Costs:
Price is $600-750 (sliding scale) for the first student, $150 each for the next two students from the same organization. Have more than 3 staff members interested? Contact us to discuss group enrollment.
