Introducing Washington Environmental Council

Washington Environmental Council is a nonprofit, statewide advocacy organization that has been driving positive change to solve Washington’s most critical environmental challenges since 1967. The organization’s mission is to protect, restore, and sustain Washington’s environment.

Impact of Mentorship

The New Media Mentors mentorship helped WEC learn to use new media tools (email and social media) to raise money from individual donors to diversify their funding sources. As a result, WEC had their best fundraising year ever. In addition, we helped WEC build their power, and set them up to win campaigns and have greater impact over the long term. They now effectively reach and motivate their constituents, donors and activists–all of them key to their realizing their goals.

How We Got There

When New Media Mentors began our work with WEC, we recognized that they had key organizational strengths in place, including a competent communications staff, a well-developed organizational strategy and clear priorities. But based on an in-depth assessment of their online work, we also identified ways that their digital program could be greatly improved.

Beyond leading to a banner fundraising year, we helped WEC get their supporters to take action, grow their supporter list and work with purpose. They now know how to: use new media to work towards their goals, evaluate their progress and make adjustments as needed, and put the appropriate budget and staff in place to be successful over the long term.

Our specific learning modules included:

  • Rapid response
  • Social media
  • New Media Roadmap
  • Key performance indicators
  • Website
  • Google AdWords

Because of our work together, WEC is positioned to be successful in the long-term, as these changes will continue to pay off over time. 

Our organization is much better equipped to activate people online to take action as a result of New Media Mentors. Our social media presence has become much more focused and effective, and our emails have incorporated best practices. We have also been able to incorporate some of the lessons from the e-appeal training and we are having our best online fundraising year ever so far.
— Kerry McHugh, Washington Environmental Council

Banner image courtesy of Washington Environmental Council.