NEW Digital Best Practices
What every organizer and communicator Needs to know Today
In the changing world of digital strategy everyone needs fundamental skills— a mix of strategy and tactics, some fresh and many evergreen. Whether you are new to your role or are seeking a skills update, the NEW Digital Best Practices is the training you need in email, social media and website content. It is a must for anyone in digital, organizing, communications and fundraising departments for c3, c4 and labor organizations.
The following training was offered October 2023. If you are interested in accessing our recorded materials and coaching contact us.
Through this interactive online course, you will learn how to:
Write emails your list will want to open
Grow your email list sustainably
Improve your organization’s social media profiles
Evaluate social media platforms
Create engaging website and social media content
Strengthen your landing pages
Analyze how your organization is doing online
Understand who your online audience is and what they want
Bring all elements together in a comprehensive, cross-channel approach that amplifies each platform and saves you time
2024 Course schedule TBD
In addition to the three webinars participants get three 60-minute private coaching sessions with a mentor. These are scheduled directly between the trainer and the participants so it works with your schedules.
Can't join us live? All sessions are recorded. You can view each webinar on your own time
Eligibility: We work with a broad range of groups fighting to make the world a more equal, fair and just place. On rare occasion we may have a conflict of interest that might prevent us from working together. We do not train consultants or businesses.
cost for registration:
Registration fees are on a sliding scale based on an organization’s annual budget and typically range from $650-800 for the first participant with additional participants at a significant discount.
For groups enrolling 1-3 participants, sliding scale pricing and details are on the ticket sales page.
For groups enrolling 4 or more staffers, contact us for pricing details.
We are accepting applications for need-based scholarships through noon ET October 16. These are need-based scholarships only for 501c3 and 501c4 organizations with annual budgets under 1M.
Trainers and coaches
This course is taught by NMM Program Director Elana Levin. Since 2005 Elana has lead trainings in digital strategy for nonprofits and unions. Before joining NMM in 2017 Elana has lead digital programs as both Director of Communications as well as Director Digital Strategy for unions and community based organizations like Make the Road, Workers United SEIU and Writers Guild of America, East.
This is Elana’s seventh year leading Digital Best Practices, our most in-demand course. Because hands-on coaching time is key to this training, we were originally very limited in the number of students we could accommodate. To be able to help more organizations we began partnering with a diverse set of experienced coaches to expand the program’s capacity for hands-on mentoring. Elana puts extensive thought and care into the match making process to pair you with the coach who best matches your organizational needs. Know that each of them is as excited to work with you as you are to work with them.
But even with our additional coaches, we still must cap the class capacity. So be sure to apply today!
Skill level
If you have written email blasts and posted to social media platforms for your organization, you are ready for this course. If you are experienced at managing digital campaigns for your organization and realize you need a skills refresh or need formal training, this training is for you too.
We are hosting a Open House on Zoom, Friday October 13 at 1pm ET.
You can also contact us on this form.
